Carlos Burgos — Performance Marketer & AI Systems Builder

01 Selected ads Real videos, real numbers. Each built to stop the scroll in the first three seconds.

Watch on TikTok — @1of1los

Direct-response @1of1los

Watch on TikTok — @1of1marketing

Retainer client @1of1marketing

Watch on TikTok — @1of1los

Viral hook @1of1los

AI avatar ads · built with Orqesta's engine

Career-best result

The #1 selling video in TikTok Shop's supplement & gym category — for two straight months in 2024.

A single organic video drove $80,000+ in GMV on its own. My content has generated 26,000+ customer orders and $176K+ in commissions — built on relentless A/B testing of hooks, CTAs, and creative formats.

Results

My TikTok Shop sales, month by month.

$1.05M+

in TikTok Shop sales

$374.6K

best month

$176K+

in commissions

$80K

from one video

Best month. August 2026.2024 bars are 30 day dashboard windows.

TikTok Shop dashboard, six 30 day windows from Feb 26 to Aug 18 2024

TikTok Shop dashboard, June 2026, $16.7K

TikTok Shop dashboard, July 2026, $135.7K

TikTok Shop orders screen, 26,816 created orders, $108,544.35 earned

Straight from my TikTok Shop dashboard.

@1of1los↗

4.3M+ likes · 10M+ views

My original ad account — the full body of work behind the numbers. Direct-response short-form that turned organic reach into real sales.

@1of1marketing↗

Active · Retainer client work

My current account, producing paid retainer content for brands — same performance playbook, applied to clients.

02 I built the machine Orqesta — an AI studio I engineered solo, end to end.

orqesta.ai · founder

Orqesta is an AI-powered operating system for founders — I designed and built the entire platform myself on a Next.js / React / TypeScript / Supabase / Vercel stack.

It turns one prompt into finished work: an image-directed website generator with an AI art-director and a render → screenshot → diff fidelity loop, an image-to-video ad engine, and an autonomous multi-agent layer coordinating Claude and OpenAI across the whole client lifecycle.

Website generator — AI art-director + pixel-diff build loop, output comparable to Duda or Lovable.

AI ad engine — image-to-video direct-response ads, scripted and rendered in-house.

Outreach + enrichment engine — multi-inbox sending, deliverability gates, a self-built enrichment system that replaced paid data APIs at $0 marginal cost.

Signed a paying client in two weeks — who then became an investor in the company.

orqesta.ai / agent

What would you like me to do?

scaffolding layout + art-direction brief

generating hero + sections

screenshot → diff → refine (fidelity loop)

deploying to production

03 Made by the engine, not a camera. A finished founder ad from Orqesta — scripted, voiced with my cloned voice, lip-synced, captioned, and cut from a footage bank. No new recording.

🔇 Tap for sound

Founder ad 57s · 9:16 · Orqesta

Cloned voice

Lip-synced to the script

Assembled without recording

Orqesta founder engine · 2026

04 What I do The full stack of turning attention into revenue.

🎬

Direct-response video

Hooks, pacing, CTAs, and captions built for the feed. Short-form that's engineered to convert, not just to look good.

🧪

Creative testing

Continuous A/B experiments on hooks, angles, and formats — documented into a repeatable playbook with measurable CVR gains.

📈

Growth & funnel strategy

ROAS / LTV / CAC / CVR optimization across TikTok Shop's acquisition funnel and algorithmic distribution.

🤖

AI ad production

Seedance, Kling, and gpt-image pipelines with speech-to-speech voice — fresh UGC-style variations at a fraction of production cost.

🛠️

AI systems & product

React / Next.js / TypeScript, multi-agent orchestration, and full-platform engineering — I ship the tools, not just the content.

✉️

Outreach & lifecycle

Cold-outreach engines, email enrichment, and lifecycle marketing — the acquisition machinery behind the creative.

05 Experience

Mar 2024 – Present

Affiliate Marketing & Digital Growth Strategist

TikTok Shop

Generated $1.05M+ in TikTok Shop sales — including $80K+ from a single viral video — and 26,000+ orders in 2024, building high-converting social-commerce campaigns and a repeatable performance playbook.

Jul 2024 – Present

Charter Growth Advisor & Retainer Partner

Media Labs

Joined on Day 1 as a founding-stage advisor at what became the #1 TikTok Shop agency in the U.S. — an official TikTok Partner now managing $500M+ in GMV across 150+ brands and 3,000+ vetted creators. Advised brand partners on funnel design and creator-led content systems.

May 2026 – Present

Founder & AI Systems Builder

Orqesta

Built an AI Founder Operating System solo — website generator, AI ad engine, outreach engine, and a multi-agent layer. Signed the first paying client within two weeks; that client became an investor.

Jun 2026 – Present

Practice Manager

Transitions Financial Indiana — Archer Investment Corporation (SEC-registered RIA, ~$1B AUM)

Co-manage client portfolios and advisory work on a multi-year succession track toward advisory ownership, producing client-facing analyses within an index-fund framework and fiduciary constraints.

Dec 2024 – Present

Founder & Owner

Faith-based DTC apparel brand

Launched and scaled a one-person DTC brand — sourcing, branding, and conversion-focused content — improving ROAS with LTV data and AI-automated operations.

06 About

I'm a growth operator who came up through organic short-form — learning, the hard way and at real scale, exactly what makes someone stop scrolling and buy. That turned into $1.05M+ in TikTok Shop sales, a category #1 video, and millions of likes.

Then I got obsessed with the leverage question: what if one person could run the whole growth engine? So I taught myself to build, and made Orqesta — the AI system that turns my playbook into software. I'm the rare person who can both make the ad and build the pipeline that ships a thousand of them.

Alongside that, I'm on a succession track toward RIA ownership in wealth management — because I like operating where creativity meets rigor. Bilingual (English & Spanish), based in Indiana, building fast.

Education & honors

M.S. Management (accepted)

IU Kelley School of Business — Strategy, Growth Marketing & Analytics

B.S. Exercise Science · Minor, Sport Marketing

Indiana University Bloomington · May 2026

Full-ride scholarship · Dean's List · 3.825

Hudson & Holland / Provost Scholar · PRSA

Growth strategyCROA/B testing ROAS / LTV / CACDTC / e-commerceMulti-agent AI Next.js / TypeScriptSpanish

I make short-form video that sells — and build the AI that scales it.

Education & honors

Let's make ads that actually convert.